Meet Sophie Baker
Writing Content For Almost 10 Years
I draw on nearly a decade of experience in content writing and marketing to create content, which is optimised, useful, and which builds trust in your brand.
My Specialty
I specialise in equestrian, pet, travel, kitchen and food, commerce/affiliate writing, and digital marketing content. My services include blogs, articles, website copy, and social media copy.
In addition to a strong writing background I also boast seven years of through-the-line Marketing experience including content marketing, SEO, digital writing, brand management, and more. So I understand your broader Marketing goals, and can help you achieve them through excellent content.
My Background Story
I’m a freelance writer based in Johannesburg, South Africa. I mostly think of myself as a content marketing writer, and specialise in equestrian writing, travel and lifestyle writing, and writing about marketing. I’ve worked with brands like the Federation Equestre Internationale (FEI), Horze, Flight Centre, Kagiso Media, and more.
I graduated with a degree in Journalism from Monash University in 2013, and then went on to do my Honours degree in Communications and Media whilst also working full time as Online Editor at Jacaranda FM.
Over the last decade, I’ve worked as a freelance writer for clients in everything from personal finance to automotive. Alongside that, I’ve built experience working in Marketing, Communications, and content for both corporates and agencies. This includes stints at global telecoms brands, work within the insurance industry, and time spent at digital agencies.
No matter the industry I’ve ended up in, my writing experience and my love for marketing have always taken me by the hand and led me back to content marketing and digital marketing. I truly believe that good content builds relationships, which builds trust. After all, nothing sticks in your head like a good story – not even a good campaign
As a result, most of my work focuses on building your brand, developing content which is actually useful to your readers, and ensuring content is properly optimised for search – if that’s what you’re after. I’m experienced in WordPress, know my way around Google Analytics and AdWords, and am a millennial – so social media is a bit of a given. Or Facebook is, anyway!
I’m also a keen equestrian, competing mainly in Dressage with some Showjumping on the side. Obviously, I love writing about anything equine and equestrian – and have the knowledge and understanding to write in-depth schooling and training articles.
Want to work with me? Check out my portfolio or contact me to discuss your content needs.
Lates Writings
Have a look through some of the work I’ve done. We’ve tailored our work to suite the taste of our clients.
Our blog
Website Copywriting
Below you can view some of my work creating website copy. Website Copywriting Examples Cook [...]
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Marketing and Insurance Writing
Click the links below to see examples of content writing within the Marketing and Insurance [...]
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Pet and Equestrian Writing
Please click on the links below to view some of my freelance equestrian writing clips [...]
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Lifestyle and Travel Writing
Click the links below to view my writing in the travel, home and kitchen, and [...]
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